eRetailers and eMarketers: Ecce Homo!

And then there is the Metrosexual, a modern masculine archetype that has been backed by misguided overzealous marketing simpletons into the wrong corner.

Let's clear the table of loaded words like s-i-s-s-y and g-a-y, and look at a new phenomenon that emerged decidedly unscathed from the financial debacle that started in 2008: The Male Luxury Shopper.

A spike in the sale of luxury goods was noted in 2010, with volume rising 10 per cent worldwide to $237 billion, after dipping by 8 per cent in 2009, according to consulting firm Bain & Co. And it was the affluent male consumer propelling the surge. Men's spending in the category grew 43 per cent compared to 28 percent in women's. In addition, men's share of total dollars spent on luxury apparel rose by 80 percent last year, while women's rose only 57 per cent.

A wagon trail of new e-commerce sites have headed this new Metrosexual's way. He's the one who wants to like the way he looks, has the spending power to make it happen, doesn't think it has to be complicated, doesn't want to be fussy about it.

In February, Nordstrom acquired Haute Look, an upscale e-tail site. Top of the range labels like Neiman Marcus, Saks Fifth, and Bergdorf have beefed up their online men's sections to approximate the heft of their online women's and children's sections.

Endeavouring to expand its e-commerce empire, now valued at $1 billion, Gilt Groupe raised an additional $138 million in May from a consortium of new investors that included Goldman Sachs. In July, Ermenegildo Zegna launched their dotcom-along with an iPad-only app.

Gilt is an interesting case in point. With 3.5 million members, gilt.com grew its e-commerce style destination for men with "not a little help from content," writes PR consultant Angela Stringfellow in her blog, The Content Strategist.

In quality of content, it appears Gilt that could credibly pass for an editorial site, one that only happens to sells men's apparel- except that its revenues jumped 500 per cent in 2010 and are projected to breach $500 million this year.

Since the strategy is working, what is now Gilt Groupe has launched Park & Bond, another 'editorial site' (Stringfellow describes it as GQ-esque), masquerading as a niche e-commerce site for men's luxury goods, with the unheard of convenience (for editorial sites) of buying something on the spot after just reading about it.

Instant gratification. Which should remind you of Playboy and Penthouse, both of which took male baby boomers by storm in the previous century. Great interviews, great content: superior editorial enterprises masquerading as glossy girlie magazines. It makes complete sense to me.

What to Consider when Cleaning After a Flood

Whenever a flood clean up is needed you will be in front of a lot of work. In most cases a single person will not be able to clean up and there will be a need to do many things from getting rid of the water in your basement to making sure that mold will not appear. Unfortunately most people try to do everything alone and they can actually get sick doing this. It is highly important that we pay close attention to all the necessary steps. Working with a really good mold removal Atlanta company is actually recommended.

Flood clean up is really important and difficult to be done. Mold and moisture will usually cause a lot of damage and even the structure of the home can be affected. This is the biggest reason why cleaning up after a flood as fast as possible is crucial. When you do not react fast enough you will surely end up faced with the appearance of black mold. This type of mold will always appear after any flood clean up that was not properly done. Our recommendation is that you are really attentive to what you do and in the event that you do not know you have to make sure that you hire a really good firm to do the work for you.

When considering what firms to work with, you should mainly be interested in the quality of the services offered and the equipment that is going to be used. The top firms will always use the best technology in order to get the job done as fast as possible. The truth is that it is really difficult to clean after a flood but the best firms are going to be able to do this really fast. Only work with such firms so that the damage to your home is minimum.

Water damage restored in no time

Damage done due to stagnant water can be huge. Right from safety to health concerns, the aftermath of a flooded house or office cannot be predicted. If the right action is not taken in time, it may also result in damage to upholstery, carpets, walls, etc. If faced with such a situation ever, contact us and we will make sure all your problems are ‘dried away’ in no time! Water damage Restoration is a serious job and we make sure that it does not cause you any harm.

Some of the common health problems arising from stagnant water include:

• Skin irritation
• Eye irritation
• Respiratory concerns in children and elderly
• Kidneys may get affected
• Intestines may cease to function properly
• Common cold and flu, etc.

Some of the above are very serious conditions and would require a lot of medication to recuperate. To avoid these, the only one who can help you best is us. Be it any area and any water damage, we provide individual solutions like water damage restoration so as to return the building to normalcy. Once we finish our work, you will find the area just like before, if not better.

When moisture mixes with warm air, it results in the production of mold. This is an extremely harmful bacterium that can cause many diseases. Furthermore, if there are any chemicals in the building which gets mixed with water, it is a worse situation. The water will start producing a typical odor and even a normal person will feel breathless.

For a healthy and dry atmosphere, contact us immediately and we will be at your doorstep within an hour. Our timely help and professional attributes are sure to impress you as our other clients.

Sewage Cleanup Has To Be Undertaken At The Earliest

According to several studies blocked pipes, broken pipes, inflow floods and power failures are some of the common causes of sewage problems in people’s homes. Insufficient sewage storage capacity is another reason that is not uncommon; hence you know you are at a constant risk of sewage related issues. Longer this waste lasts around your house, greater the risk of you or your loved ones getting exposed to it. Hence it’s extremely important that you look at Sewage Cleanup options at the earliest.

You don’t have to be told that accumulated sewage is the breeding ground for harmful germs, which can put your family members at risks. These germs like bacteria for example can get into your system through something as simple as a finger cut and affect your health drastically. And what about the precious belongings that might come in contact with sewage and get infected? That’s why you need professional Sewage Cleanup services that can handle the task of fixing your sewage problem efficiently to make your home a safe place to live in. If you hire a company that is known to respond to your call at the earliest, you would have made the right start to the process of cleaning up.

One huge advantage of hiring Sewage Cleanup companies is that they have all the heavy duty equipments required for cleanup; from pumps to air scrubbers and driers. Their well trained staff members also know their task well and do it to the best of their abilities. Not only will they clean up the mess created they will also sanitize any of your belongings that might have come in contact with the sewage water. It will thus ensure that your surroundings are clean and safe once again.

Ecommerce And Its Myriad Benefits

In the last couple of years many businesses worldwide took a beating because of the global recession. While all seemed to be doom and gloom, there was one silver lining for these business owners in the form of Ecommerce, which has helped them gain lost ground in recent times. Thankfully the boom in online sales has coincided with the significant downturn in the retail market, which has helped many companies offset their losses. And if you want to bring about a positive turnaround in your company’s fortunes you will need to start selling your products online.

Ecommerce websites facilitate that because it becomes a lot easier to sell your products online to your users. It’s also a lot more convenient for them, which is what they are looking for in the first place and why they are online. Today’s discerning users just don’t want to spend time going through store shelves looking for products they need. And why would they, when they have the easy option of buying them online. That’s a tremendous opportunity for you to make the most of, as this is just the beginning and online sales are predicted to go through the roof.

Ecommerce offers you flexibility as you don’t have to restrict selling at a particular place and time. Your online store will be functional 24x7, much to the delight of your customers. Moreover you can create transaction methods that are convenient for them, which will make them want to buy products from you. And given the fact that online sale has become a hallmark of all progressive companies, big and small; it will do wonders to your brand image. And since you are saved costs incurred for delivery and manpower, setting up your online business will only be a win-win situation for you.